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Voted Australia’s favourite holiday park network. No.1 for LOCATION, EXPERIENCE, FACILITIES, and SERVICE*
BIG4 Holiday Parks is intent on giving you a better return on the huge investment of time, money, and love that your park represents.
And we’re focussed on achieving this with a style that suits you, with a brand that customers recognise as the strongest in Australia, and with the assistance required to plot your path forward.
So, who is BIG4?
We are Australia’s leading holiday park brand and have been in existence for more than 40 years. BIG4 is a member-owned cooperative network and its parks leverage this strong brand and lean on the national support office to promote all parks through strategic distribution marketing and significant loyalty programs.
BIG4 does not own any parks. BIG4 is owned by its member parks and is a member co-op, so profits are reinvested back into the business.
While built originally to support traditional ‘mum-and-dad’ style park operators, in recent years, corporate groups have built sizable portfolios of parks within the BIG4 network.
Four reasons to consider joining BIG4 – we call them the BIG4 nutrients:
1. Sales: Improved sales, profit, and return on investment
2. Brand: The power of a well-known brand that guests prefer and actively seek out
3. Innovation: Best practice via knowledge sharing across the park network
4. Business development: Support and value that’s tailor-made for your park
BIG4 has more than 180 holiday parks, and these member parks are the flagship of our brand and provide the high quality and experiences that BIG4 is synonymous with. We welcome all types of parks in BIG4, from smaller to larger. Throughout the BIG4 network there is a great diversity of product.
Because of this diversity, and to assist guests in choosing parks, we have created a three-tier descriptor program, all sitting under the BIG4 Holiday Parks brand.
Whether you are a ‘Classic’, ‘Holiday’ or ‘Premier’ park, you are welcome in our model.
Why our customers choose us
1. Locations: Room to move. Outdoor. Iconic
2. Connecting: Family and friend-centric. Place to create memories
3. Quality: Staff. Service. Facilities
4. Fun: Energy. Freedom. Relaxation
As a BIG4 Fully Branded Park, YOU benefit from:
- The endorsement of Australia’s favourite and preferred holiday park brand
- A comprehensive calendar of brand marketing and promotional activity to leverage for your park
- Australia’s number one holiday park booking website for cabins and sites
- Industry leading website look and feel (‘mobile first’) with latest search/find-ability of Parks and website personalisation delivering the right content to the right guests
- A network of 500,000-plus BIG4 Holiday Perks members
- A dedicated Business Development Manager to work with you to improve your profitability and growth
- Access to the latest cutting-edge, best-practice technology for online reviews, revenue management, risk management, and digital marketing
- Support from a large network of passionate and experienced park owners and managers
- Industry-leading education and development programs
- Access to a range of corporate partners designed to give BIG4 parks the most competitive pricing and best service
* BIG4 Market & Brand Assessment Q3 FY20