‘Social’ Economics

Understanding the economy is something many of us strive for, but before we can do that, we need to understand the people who work and live within it.

It’s an area Dean Pearson has been working in for almost 30 years.

Dean is the NAB Head of Behavioural and Industry Economics and leads a team of analysts responsible for providing unique insights into consumer and business behaviour by intersecting economics, psychology and advanced data analytics.

Dean has worked to debunk the view that humans are rational, clear-thinking beings. Instead, we behave and make choices that are often illogical and based on emotion.