Jesse Desjardins is a leading advisor to the global travel industry. Named as one of Skift’s most influential people in travel, jesse has collaborated with brands such as Facebook, GoPro, Buzzfeed and City of Sydney. He worked for seven years at Tourism Australia as Global manager of Social & Content, speaking to millions daily via Tourism Australia’s digital platforms and creating strategies which have ultimately made Australia one of the leading destinations on social media.
Jesse has created the Guest Experience Map, a storyboard tool which gives a big-picture assessment of key moments during a guest experience. This tool was primarily designed for hotels and hospitality however has been used by a wide array of businesses wanting to codify and demystify what goes into creating guest experience moments.
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