Bri Williams

Bri Williams is Australia’s leading expert in applied behavioural science.

A CPA with a degree in Applied Psychology, Bri founded People Patterns in 2011, a specialist consultancy that helps businesses maximise their chances of influencing customers, staff and stakeholders. Prior to this she worked in finance, HR and product management for some of Australia’s leading brands.

Bri uses the smarts of behavioural science to deliver:

  • Better conversion from sales and marketing activities
  • Influence over internal stakeholders and investors
  • Knowledge on making and breaking habits

Bri has written five books including “Behavioural Economics for Business”; and “The How of Habits”. She appears regularly as a presenter, panellist and media commentator.

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